In China, Guanxi describes the dynamics behind network-influence and social relationships.

Guanxi Connections is a marketing consultancy that delivers breakthrough events through our networks and referrals and unique business development services.

Guanxi Connections works with blue-chip firms, multinationals and SMEs to foster relationships between businesses, suppliers and customers.

Guanxi Connections’ is led by Ms Danielle Goldman, who has over 15 years of Asia-based marketing and event management experience.

Guanxi Connections offers our clients a boutique strategic and creative alternative to the larger “experiental” communication agencies that proliferate throughout the events industry and importantly to create a far more satisfying creative environment for ourselves.

• Organise breakthrough events, from concept building to sourcing ‘red carpets’ for charity, fashion shows, corporate entertainment, event marketing and more. We will grab your target crowd!
• Create personalised marketing services to generate growth in desired markets – use our guanxi to connect!
• Aid in securing sponsorship opportunities for your events – showcase and highlight your firm, negotiating the sponsorships you’ve always dreamed of!

• We are not sitting on a broader overriding sales and revenue agenda when we take a brief.  Freed from the burden of huge overheads, we can focus on effective solutions and have fun doing it.
• We give clients what they need, not what they want!
• The decision makers get the feedback which then influences the next job we do.